Landing Page vs Website: Everything You Need To Know
Introduction
Do you need a landing page or a website? Is one better than the other? Do you even know the differences?
If you don’t know which one to choose, you’re in the right place.
In this article, you’ll learn everything you need to know to make the best decision for your specific situation.
Landing Pages
Do you know those simple pages where you can download an ebook or sign up for a newsletter by typing your email address?
That’s a landing page.
A landing page is a stand-alone web page where potential clients “land” and are persuaded into taking an action.
The whole purpose of a landing page is to make people take some form of action. Nothing more. Nothing less.
When You Should Use A Landing Page
A landing page is one of the best marketing tools out there.
Why? Let’s look at some numbers.
The typical conversion rate for a landing page is around 4-5. Depending on a variety of factors like your market, your offer, your audience, and the tactics you use, that number could go up or down.
Under good conditions, your landing page should be able to convert around 10-15%.
Doesn’t seem like a lot? If you drive 10k visitors per month to that landing page, that means you will get 1-1.5k new leads PER MONTH. Not bad, right?
These leads will be added to some sort of marketing campaign where they’ll be nurtured and, potentially, turned into paying customers.
So, let’s make the point of the situation.
A landing page is used for marketing purposes to convert visitors into leads. That’s the whole purpose of it.
It’s not made to tell your story. It’s not made to present your business. It’s not made to brag about how many projects you’ve completed or how big your clients are.
The only goal of a landing page is to convert visitors into leads. That’s it.
If getting more leads is what you’re looking for, a landing page is the best choice.
A Landing Page Is Not A Website
Let’s quickly address this common misconception.
A one-page website and a landing page are two different things.
One is made to present the business (more on this later), while the other, as we stated earlier, is designed specifically for conversions.
While they might look the same, they have different purposes and are, therefore, designed and built differently.
Let’s get a closer look at what a website is.
Websites
A website is used by businesses to establish trust and authority online.
A regular website is designed to provide information about the business, what they do, what services they offer, what type of clients they work with…
Usually, but not necessarily, all that information is separated into different pages connected to each other by a navigation bar.
With a website, you’re not trying that hard to turn visitors into leads. You’re just explaining and presenting your business. That’s the whole point of it.
When You Should Have A Website
Every legitimate business should have a website. There’s no question about it.
How can people discover you if you’re not even online? And even if people find you, who would ever trust a business without a website?
Without a website, you look like an amateur. People can’t learn more about you. They can’t verify your credibility. You can’t establish trust and authority. They can’t see if you can do what you claim.
On top of that, without a legitimate online presence, you’re also missing out on a ton of organic traffic that would come from search engines.
If you think that, since you’re a local business, you don’t need a website, I wouldn’t jump to conclusions so quickly.
Of all Google searches, 46% are locally focused. So, if you aren’t online, I have a question for you. Do you even want to stay in business?
“Oh yeah, but I have a Google Business Profile listing”.
While a GBP listing is fundamental for local searches, it’s complementary to a website.
And you may even want to know that your local listing ranking is influenced by the quality of your website. Have I persuaded you? I hope so.
But don’t get me wrong. If you’re a small business, even a one-page website might suffice. There’s no need to overcomplicate this.
Quick Reminder: As I stated earlier, a one-page website is not the same as a landing page.
Summary
If you don’t want to read the whole article, here’s a quick summary for you.
A landing page is a marketing tool specifically designed for lead generation.
A website is essential for every business to establish trust and authority.
A one-page website differs from a landing page as it serves a different purpose.
FAQs
Q1 - What Is Better, A Landing Page Or A Website?
A website and a landing page are different tools designed for different scenarios. Consider a website if you want a platform to establish trust and build a brand. Opt for a landing page for focused marketing campaigns.
Q2 - Can A Landing Page Act As A Website?
No, a landing page cannot act as a website. However, that doesn’t mean you can’t have a website with only one page.
Q3 - Is A Landing Page Better Than A Website For SEO?
Generally speaking, a website tends to outperform a landing page in terms of SEO due to its larger size, providing more opportunities to rank for various keywords.
Q4 - Why Do I Need A Landing Page If I Have A Website?
Even if you already have a website, a landing page remains an excellent tool for lead generation. You can use it for targeted marketing campaigns or highlighting specific products/services.
Q5 - Can I Have Multiple Landing Pages With One Website?
Yes, you can have multiple landing pages with a single website. This is a common and effective strategy, allowing you to tailor pages for different campaigns, products, or services. Each landing page can be designed with a specific focus, enhancing your overall marketing strategy.
Conclusion
Thank you for taking the time to read the whole article. I hope you found it helpful.
If you need help setting up a landing page or a website, do not hesitate to reach out!
If you’ve found this article helpful, I kindly invite you to share it with a friend who might benefit from it!
Introduction
Do you need a landing page or a website? Is one better than the other? Do you even know the differences?
If you don’t know which one to choose, you’re in the right place.
In this article, you’ll learn everything you need to know to make the best decision for your specific situation.
Landing Pages
Do you know those simple pages where you can download an ebook or sign up for a newsletter by typing your email address?
That’s a landing page.
A landing page is a stand-alone web page where potential clients “land” and are persuaded into taking an action.
The whole purpose of a landing page is to make people take some form of action. Nothing more. Nothing less.
When You Should Use A Landing Page
A landing page is one of the best marketing tools out there.
Why? Let’s look at some numbers.
The typical conversion rate for a landing page is around 4-5. Depending on a variety of factors like your market, your offer, your audience, and the tactics you use, that number could go up or down.
Under good conditions, your landing page should be able to convert around 10-15%.
Doesn’t seem like a lot? If you drive 10k visitors per month to that landing page, that means you will get 1-1.5k new leads PER MONTH. Not bad, right?
These leads will be added to some sort of marketing campaign where they’ll be nurtured and, potentially, turned into paying customers.
So, let’s make the point of the situation.
A landing page is used for marketing purposes to convert visitors into leads. That’s the whole purpose of it.
It’s not made to tell your story. It’s not made to present your business. It’s not made to brag about how many projects you’ve completed or how big your clients are.
The only goal of a landing page is to convert visitors into leads. That’s it.
If getting more leads is what you’re looking for, a landing page is the best choice.
A Landing Page Is Not A Website
Let’s quickly address this common misconception.
A one-page website and a landing page are two different things.
One is made to present the business (more on this later), while the other, as we stated earlier, is designed specifically for conversions.
While they might look the same, they have different purposes and are, therefore, designed and built differently.
Let’s get a closer look at what a website is.
Websites
A website is used by businesses to establish trust and authority online.
A regular website is designed to provide information about the business, what they do, what services they offer, what type of clients they work with…
Usually, but not necessarily, all that information is separated into different pages connected to each other by a navigation bar.
With a website, you’re not trying that hard to turn visitors into leads. You’re just explaining and presenting your business. That’s the whole point of it.
When You Should Have A Website
Every legitimate business should have a website. There’s no question about it.
How can people discover you if you’re not even online? And even if people find you, who would ever trust a business without a website?
Without a website, you look like an amateur. People can’t learn more about you. They can’t verify your credibility. You can’t establish trust and authority. They can’t see if you can do what you claim.
On top of that, without a legitimate online presence, you’re also missing out on a ton of organic traffic that would come from search engines.
If you think that, since you’re a local business, you don’t need a website, I wouldn’t jump to conclusions so quickly.
Of all Google searches, 46% are locally focused. So, if you aren’t online, I have a question for you. Do you even want to stay in business?
“Oh yeah, but I have a Google Business Profile listing”.
While a GBP listing is fundamental for local searches, it’s complementary to a website.
And you may even want to know that your local listing ranking is influenced by the quality of your website. Have I persuaded you? I hope so.
But don’t get me wrong. If you’re a small business, even a one-page website might suffice. There’s no need to overcomplicate this.
Quick Reminder: As I stated earlier, a one-page website is not the same as a landing page.
Summary
If you don’t want to read the whole article, here’s a quick summary for you.
A landing page is a marketing tool specifically designed for lead generation.
A website is essential for every business to establish trust and authority.
A one-page website differs from a landing page as it serves a different purpose.
FAQs
Q1 - What Is Better, A Landing Page Or A Website?
A website and a landing page are different tools designed for different scenarios. Consider a website if you want a platform to establish trust and build a brand. Opt for a landing page for focused marketing campaigns.
Q2 - Can A Landing Page Act As A Website?
No, a landing page cannot act as a website. However, that doesn’t mean you can’t have a website with only one page.
Q3 - Is A Landing Page Better Than A Website For SEO?
Generally speaking, a website tends to outperform a landing page in terms of SEO due to its larger size, providing more opportunities to rank for various keywords.
Q4 - Why Do I Need A Landing Page If I Have A Website?
Even if you already have a website, a landing page remains an excellent tool for lead generation. You can use it for targeted marketing campaigns or highlighting specific products/services.
Q5 - Can I Have Multiple Landing Pages With One Website?
Yes, you can have multiple landing pages with a single website. This is a common and effective strategy, allowing you to tailor pages for different campaigns, products, or services. Each landing page can be designed with a specific focus, enhancing your overall marketing strategy.
Conclusion
Thank you for taking the time to read the whole article. I hope you found it helpful.
If you need help setting up a landing page or a website, do not hesitate to reach out!
If you’ve found this article helpful, I kindly invite you to share it with a friend who might benefit from it!
Luca Da Corte is a freelance Framer Expert and SEO specialist. When he’s not working on some exciting projects, he curates a blog where he shares insights, resources, and experiences on everything regarding websites.
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